20 - 23 January
Meliá White House, Longford Street, London NW1 3UP
Event Description: 

ARTROOMS aims to create the largest exhibition of independent artists in London.

ARTROOMS takes over 70 bedrooms at Meliá White House, a top four-star deluxe hotel next to Regent’s Park, for four days during London Arts Fair. The exhibition showcases artists work chosen by a cast of industry professionals, including artist Cedric Christie, curator, Diego Giolitti, and Sunday Telegraph’s chief art critic, Alastair Smart. Established artists will also be exhibited with the ‘guest artist’ line-up, including a genetic scientist, Peter Crnokrak, who turned his knowledge into art by creating mesmerising digital creations through scientific equations.

ARTROOMS attracts avant-garde galleries such as Contini Art UK as exhibition sponsors. The event is offering selected sponsors a unique opportunity to entertain clients in a private Meliá White House suite during the event, as well as arranging meetings with artists and buyers. Among sponsors are Marine Tanguy Art, Konnii, Brownhill Insurance, Celeste Prize, Useum, and Belluzzo & Partners, just to name a few.

ARTOOMS has had a big impact on the industry, paving the way for other innovative events such as ‘Condo’, which features 22 galleries across seven London spaces. ARTROOMS’s organisers will take this pioneering movement abroad, expanding to Dubai in 2017. ARTROOMS will showcase London and European talent in the Middle East, eliminating the costs associated with shipping and travel of artwork.

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